Online Advertising Trends

There is no question that the growth of Internet advertising is outpacing offline advertising. As more and more companies realize the real value in advertising their goods and services online, they are diverting funds from other forms of offline advertising to compensate. Consequently, the market share of Internet advertising is continually growing while the market share of offline advertising mediums stagnates or declines. At the current rate of growth, Internet advertising will overtake radio advertising in spending and market share in just a few years. While outdoor advertising is also experiencing growth, it is not growing as rapidly as Internet advertising, and Internet advertising has already overtaken it.

The dominant forms of offline advertising, television, newspapers and magazines, still hold the lion share of the market, but their market share is expected to decrease slowly over the next few years. Some estimations predict Internet advertising will hold as much as 18% of the global advertising market share by 2013.

There are several different types of Internet advertising that are contributing to the overall growth of this ad medium. Search advertising, display advertising and classified advertising are the three most popular forms of Internet advertising. Of them, search advertising has the majority of the market share with display coming in second.

However, as more and more classified ads move from print media online, that market share will likely grow. Likewise, as more innovations are developed in the display category, search advertising might lose some of its market share in the coming years.

The growth in Internet advertising is due to two different factors, more advertisers moving promotions online and the growing penetration of the Internet itself. Because the Internet is still a relatively new medium when compared to other long established advertising mediums like newspapers and television, advertisers have not yet realized the full potential for gain.

Even in developed markets, ad budgets don’t even come close to matching consumption rates. This shows how much room for growth Internet advertising really has. While there is no way to guarantee these predictions, the current trends bear them out. Market share for Internet advertising will surely continue to grow rapidly over the coming years.

Media Offerings
We serve the following ad types:
Full Page Under the Club Calendar Button : $250 a month
728X90 Leaderboard : $100 A month
150X180 Rectangle : $100 A month
468X60 Full Banner : $100 A month
125X125 Square Button : $ 50 A month
Text Links : $25.
These are some basic ad types we serve if you have another ad size or type in your campaign please contact us to discuss implementation and pricing.
 
We reserve the right to reject any ad that we feel detracts from our site or is not in keeping with our family friendly atmosphere. We do not accept pornographic,  hate, violence, bigotry or other subject matter that society considers offensive.

We serve the following media types: GIF Image JPG Image PNG Image Rich Media HTML SWF Flash MOV Quicktime RPM Real media Text Links . These are the various media types we currently serve.